This article studies the social representations of emigration through a radio programme called ‘Allô diaspora’. It is based on semi-directive interviews conducted via WhatsApp in May-June 2024 in Burkina Faso with 12 emigrants based in 12 countries in Africa, Europe, Asia and America and with two hosts of the programme who were met in person in Ouagadougou. It empirically reveals the importance of the programme for the diaspora and explains how the media can facilitate the social and cultural integration of émigrés in the host country, strengthen social ties between émigrés from the same and different countries and encourage immigration within immigration. Finally, the article shows that the radio programme studied contributes both to dissuading and encouraging emigration, while remaining a socio-discursive forum for resolving the problems of emigrants.